bill on stageThe Power of Lighting Workshops have been attended by professionals from nearly every major U.S. television network and cable channel, including NBC, CBS, ABC, CNBC, ESPN, Fox, Discovery, UPN, Arts & Entertainment, CBC, E!, HBO, Showtime, Time Warner, Walt Disney and many of America’s top corporations, including Bank of America, Bell Telephone, Chevron, Boeing, Intel, J.C. Penney, NFL, FBI, Motorola, Polaroid, NASA, Sprint, Tandy Corp., and many more.

Digital cameras have changed production … and understanding the craft of lighting is more important now than ever. Whether you are shooting for still or motion images, you need to be able to light quickly and effectively in today’s competitive market.

San Francisco-based DP/Lighting Designer Bill Holshevnikoff returns for an information-packed workshop that will change the way you light and shoot. Lighting for digital still and video demands an understanding of how the new cameras react to light. This ALL-NEW 6-hour workshop will teach you simple, powerful techniques to use creative lighting in the studio and on-location. Minimal gear – dramatic results! Regardless of your level of experience, this new lighting workshop will help you to improve your production values – guaranteed!

Learn from live demonstrations and see footage from award-winning commercial work, documentaries, short films and corporate image pieces. Regardless of your budget, you’ll learn valuable techniques for getting the most out of any digital camera and your current lighting equipment.

Detailed discussions will cover: understanding the digital image, working with the new LED lights, lighting for mood, lighting interiors, green screen productions, lighting food and products, location lighting, working with windows, fluorescents, HMI lighting, and tips for effectively lighting people in the studio and on-location. Expand your knowledge of lighting theory and see the newest in lighting equipment and techniques for the digital video revolution. Don’t miss one of the year’s most important educational events!

Upcoming Workshop


LEDs & Lighting for Digital Workshop: $95 ($125 at door)
Lunch is included with all workshops